Sunday, February 2, 2020

swiggy! A House of Cards.

After reading the head definitely you are thinking of what the actual meaning of head is? Yes,the head is actually complicated,but how?let's see ....
swiggy is India's one of the largest online food ordering and delivery platform,its headquarter is in Bengaluru,India with 218000 employees approx all over the india.
Among few years our generation became well addicted to some of the trending applications amongst which india's leading and most popular food delivery startup swiggy and zomato are mostly used by the hostel students,workers,teachers etc. in order to satisfy their craving from food.
These online food applications has rapidly boosted in popularity in the society as it also helps the nearby hotels ,restaurant to sell their food by creating a partnership.But as it developing day by day ,they started many violations in order to earn more profits.

Now it has been claimed that food delivering app swiggy has indulged in unethical practices such as artificially inflating delivery volumes and not making salary payment on time . Many workers claimed that they had been trained in order to increase commissions of average 30-40% by 2020

Also,the restaurants partnered with swiggy had now no other option rather  than to work a swiggy in some area contribute a significant portion of their revenue generation ,starting from 5% to now nearly 25%.
swiggy was titled as "house of cards" as the company management have stated inaccurate order volume numbers.
Instead of helping restaurants to grow or expand their business ,swiggy trained staff to arm-twist them increase commission every couple of months.
Recently swiggy took the best business zone in Bangalore and started intentionally routing all the users to order from BOWL company ,it own private label kitchen.it is top search result now.this action just directly hits at the heart of restaurants partnered with swiggy .it has also spited numbers to investors during the last funding round . and also now started fake and paid reviews on social media to increase their popularity in order to earn more and more profit.